Hi, I’m Fred Barson,

I’m a consultant on marketing strategy and branding issues. I work mainly with small to medium sized businesses, startups, and often, the business units of larger companies.

My work is listening. I’m interested in your goals, and how I might help you meet them. My expertise is in communications: how you say what you want to say to whom you want it said. The rest is up to production people: data analysts, web developers, designers, film-makers, etc. (And having run three agencies, I know some good ones.)

Usually, we start with a brainstorming session about your objectives and which types of work you’re thinking you’ll need. Then, I’ll sketch out a plan and if you’re in agreement find someone that does only what you’ll need and is very good at it. I can hire and direct a team if you’d like, or I can leave you with my suggestions.

Take a look at “Not Your Daddy’s Marketing Company” below. There are some case histories that give you a sense of the kinds of issues my teams work with.