What’s a brand?

A brand is an indelible experience. Like meeting your wife or husband? your high school prom? the day you were appointed CEO, Major General? names to the U.S. National team? Not even close. A brand is what you remember about a purchase.  You buy something, and it works; or it really works.  You go back and look for it: the pen you… Read more →

What is an innovation?

Eric Ries, the author of The Lean Startup, has a reputation, as he puts it, “of some kind of innovation expert.” One problem is Ries is a bit of a Pied Piper, encouraging engineers to challenge their creations, to defend their usefulness. It used to be that the work of making a technical product was a matter of curiosity, i.e.,  what will happen if… Read more →

Money on the Table

“. . . . anyone with a credit card can rent the means of production and compete with you on a first-class basis . . . . Are you really geared up for innovation at that pace?” Eric Ries, author of The Lean Startup in an interview with the McKinsey Global Institute The national mood is cautious. Some businesses are putting… Read more →