“. . . . anyone with a credit card can rent the means of production and compete with you on a first-class basis . . . . Are you really geared up for innovation at that pace?”
Eric Ries, author of The Lean Startup in an interview with the McKinsey Global Institute

The national mood is cautious. Some businesses are putting efforts into agility, adaptation, and decision. These are usually mid to large market companies, and they need to make these moves. Smaller businesses are limited, limited in scope, yes, but seemingly unable to respond to the need for new ideas. Many are limited by means and are satisfied with what their business produces. Startups can be of this mindset. A “new” business to them seems to mean simply “new” players, not a new business. This is especially true if they are bootstrapping their operations.

But Ries is on target. If one guy with a credit card can go out on a limb with an idea, who’s to stop him or even compete with him? The game that’s currently being played in any size market is stuck in midfield. Communities demand new models, new products, new responses to the challenge of the time. Don’t leave that money on the table.