Blog

What is Marketing?

Traditionally, the role of marketing is to engage prospects and to support existing customers. But the internet has changed the ways we do this.

Creativity

Creativity unites audiences (if only in wonder or fun) Creativity is often so unexpected and powerful it stays with an audience.

Business Value

Somehow a “business value” must go beyond “cost” and “delivery speed.” It must convey a deep impression of the brand.

The Future of Marketing.

Marketing has one future: branding – that is, assuring buyers they’re getting what they want by providing them real value.

What is shopping about?

Shopping is about getting customers what they want. When walk-in stores were all we had, they were staffed by real people. It was their job to see that customers got what they wanted.

What is a brand?

A brand is your memory of your entire purchase experience – from ad to delivery.

What is an innovation?

Eric Ries, the author of The Lean Startup, has a reputation, as he puts it, “of some kind of innovation expert.”